Website Transformation Proposal for
From Jack Schofield, Founder of Aspect Studio
Following my meeting with Mikayla, I've put together this proposal to outline how Aspect Studio can transform Johnson Elborne's digital presence into a powerful conversion engine that gains you credibility in your market and helps you learn more about your customers. This isn't just about building a website—it's about creating a strategic digital asset that continuously evolves with your business.
Who I Am & Why I Built Aspect Studio
I'm Jack Schofield, a London-based full-stack developer and UX/UI designer.
After years working with organisations like the Open Data Institute, where I led technical implementations for clients including, the Northern Ireland Government, BSI, MIT, and Impellam building out their entire learning platforms, I noticed a pattern: businesses would spend thousands on work that became outdated within months. They'd either struggle with DIY platforms or face ongoing hourly charges for simple updates.
That's why I created Aspect Studio's. I believe effective web presence requires ongoing attention, not one-time fixes. Your website should be a living, breathing part of your business—constantly optimised, always improving, never stagnant.
My Mission
To democratise digital excellence. Every business deserves enterprise-level web management without enterprise-level costs or complexity.
You're at a Crucial Inflection Point
From our discussion, I understand you're at a crucial inflection point:
Foundation First
You need rock-solid website fundamentals before amplifying with social media
Conversion Focus
When visitors arrive from your marketing efforts, your site must convert them effectively
Content Ready
You've already created optimised copy and have your visual assets prepared
Scale Ambition
Building approximately 20 pages with potential for press releases and ongoing content
What Makes Your Situation Unique
You're not looking for a quick fix—you're building for sustainable growth. The fact that you're thinking "funnel first" before marketing spend shows strategic maturity that many businesses miss.
Recent & Current Projects
Live Client Sites (Freelance period):
Enterprise Experience:
Open Data Institute Learning Platform - Full platform development
Technical lead for BSI, Imperium, and government projects
Two Options for Johnson Elborne
Option 1: Traditional One-Off Build
Custom-coded 20-page website
Mobile responsive design
Basic SEO setup
Initial copy implementation
30-day post-launch support
What Happens After:
- • You manage updates yourself or pay hourly rates (£50-80/hour)
- • SEO becomes your responsibility
- • No ongoing optimisation
- • Limited support for changes
Option 2: Subscription
Everything in Option 1, PLUS:
Free Custom-Built Website (You own the IP forever)
Unlimited Updates & Changes: Forever, no hourly charges
24/7 Expert Support: WhatsApp, email, phone
SEO Blog Posts: Monthly content creation when needed
Advanced Analytics Dashboard
Monthly SEO Keyword Research
Lead Capture Forms with email automation
Advanced A/B Testing: Unlimited experiments
Contact & Enquiry Handling
Monthly Strategy Calls
Emergency Support: Same-day response
First 3 Months FREE (normally £540 value) £80/month promotional rate
Month 4+: £500/month standard rate
Annual Cost Breakdown
| Service | Annual Cost | What You Get |
|---|---|---|
| Freelancer Updates | £2,400-4,800 (at £50-80/hour for 4-5 hours monthly) | Basic maintenance only |
| Agency Retainer | £6,000-12,000 | Limited hours, slow turnaround |
| In-House Junior Dev | £25,000-35,000 + benefits | Single skill set, training needed |
| Aspect Studio | £500/month + (£80/month promotional rate for first 3 months) | Senior-level expertise, unlimited updates |
Your First 30 Days with Aspect Studio
Intro & Strategy
- • Initial 2-hour strategy call
- • Business goal deep dive
- • Competitor digital analysis
- • Performance metrics definition session
- • Bespoke questions to help us understand your business
- • Full client dashboard intro
Design & UX
- • Custom UI/UX design
- • 20+ custom page layouts
- • Mobile responsiveness
- • Brand identity integration
- • User journey mapping
Technical Setup
- • Advanced SEO optimization
- • Google Analytics 4 setup
- • Performance tracking
- • Security enhancements
- • Conversion tracking
Content Strategy
- • Content audit
- • SEO content planning
- • Copywriting optimization
- • Meta tag refinement
- • Initial content creation
Conversion Optimization
- • Lead generation setup
- • Call-to-action design
- • Initial A/B testing
- • Conversion funnel mapping
- • Performance baseline
Final Delivery
- • Website launch
- • First performance report
- • Client training session
- • Ongoing support setup
- • Future roadmap discussion
Why Choose Aspect Studio?
You're Not Just Getting a Website—You're Getting:
A Strategic Partner
Someone who understands your business goals and works towards them daily
Peace of Mind
Never worry about your website being outdated or broken
Competitive Edge
Continuous improvements while competitors' sites stagnate
Cost Certainty
One predictable monthly fee, no surprises
London Expertise
Local knowledge, UK market understanding
My Guarantee
- • 24-hour response time on all requests
- • Transparent monthly reports showing progress
- • No lock-in contracts—stay because of value, not obligation
- • Your success is my success
Ready to Get Started?
Next Steps
1. Quick Call: 15-minute discussion to address any questions
2. Agreement: Simple, straightforward terms
3. Kick-off: Strategy session within 48 hours
4. First Delivery: Initial build live within 2 weeks
Summary: Why This Makes Sense
Johnson Elborne is investing in growth. You've already done the hard work—creating content, optimising copy, planning your funnel. Now you need a technical partner who can execute flawlessly and keep optimising long after launch.
For less than hiring a part-time junior employee, you get senior-level expertise available 24/7, with no training required and no risk of them leaving.
Your competitors are either overpaying agencies or struggling with DIY solutions. This is your opportunity to have a competitive advantage at a fraction of the cost.